This book is a practical, step-by-step guide for aspiring entrepreneurs who want to start a profitable T-shirt business. It addresses common challenges—like choosing designs, finding a niche, and reaching customers—while teaching modern tactics, personalization strategies, and methods to automate and scale a T-shirt retail operation. Written by Shankar Hemarajani, an MBA-turned-entrepreneur with over 15 years of industry experience and founder of The T-shirt Shop, the book draws on his mission to redefine fashion retail and empower a new generation of “T-shirtpreneurs".